NAIROBI, 1st Oct 2022
Purple Elephant Ventures (PEV), the world’s first tourism-focused venture studio, announced today that it has closed a pre-seed round of $1M USD from a group of well-known angel investors.
PEV aims to build three or four start-ups from scratch every year. PEV start-ups are typically scalable, tech-first solutions that supercharge urgent efforts to make Africa’s tourism industry more resilient and more sustainable in the face of climate change.
Tourism, Africa’s third-largest industry and employer of tens of millions across the continent, suffered tremendously during the Covid pandemic and is highly vulnerable to the effects of the changing climate.
“We’re sitting on a once-in-a-lifetime opportunity to modernize a major continental industry while driving real climate-action victories,” says Ben Peterson, Co-Founder and CEO of PEV.
In his previous role as Senior Partner at AHL Venture Partners, one of Africa’s leading early stage investment firms, Peterson saw a big opportunity. “Tourism is a significant driver of Africa’s economy, but sadly there have been only a small handful of start-ups that have tried to modernize this largely offline industry. We decided that the industry could benefit from dozens of start-ups each addressing different major challenges - so we built PEV.”
PEV is also led by Co-Founder and CFO Jan Van der Does de Willebois, entrepreneur and former investment banker best known for his work at Dyer & Blair, where they led the IPO of Safaricom, the largest in Kenya’s history. Jan was also part of Standard Bank’s maiden Sub Saharan Africa Equity team. Mikul Shah, who is best known for his work in the Kenyan hospitality industry as Founder of EatOut Africa, is also a PEV Co-Founder.
Investors in PEV’s Pre-Seed round include: Klister Credit Corp., a Canadian investment firm and early backer of Shopify; Fede Pirzio-Biroli, founder of Playfair Capital; Ian McCaig, former CEO of lastminute.com and M-Kopa board member; Anthony Rock, President of Rock Impact Capital; The Untours Foundation; Rich Hoops, Executive Director at Impact Capital; Jim Villanueva, Managing Director of Global Partnerships Social Venture Fund; and Helena Riese Harstad, Co-founder and Chair of the Optimizer Foundation.
To date, PEV has launched two start-ups. One is Nomad Africa, a content-to-commerce business that informs Africa’s domestic tourism market about sustainable and local travel experiences. The other is Zafari, a SaaS business that helps African hospitality providers become more efficient by getting online.