Africa’s tourism industry must evolve beyond traditional models to drive real impact.‍

We are building an ecosystem of regenerative tourism start-ups. Individually, each startup solves a major problem, but together, our startups seek to completely transform the industry.

Regenerative tourism pillars

PEV is building an ecosystem of regenerative tourism startups that collectively solve gaps in the tourism value chain across Africa, while accelerating transformative impact on the continent.

Social & Economic Regeneration

Tourism should create lasting wealth and opportunities for local communities not just profit for a select few. We are:

Environmental Regeneration

Tourism must restore and protect Africa’s natural assets - not degrade them. We are:

Designing ventures that eliminate waste and pollution from the tourism value chain
Integrating biodiversity conservation into business models to ensure tourism protects, rather than exploits, nature
Driving carbon-neutral and climate-resilient tourism through tech-enabled solutions and clean energy innovation
Championing circular economy principles to cut waste and maximize resource efficiency

Governance & Ethical Leadership

A regenerative tourism industry is built on trust, integrity, and accountability. We embed strong governance into every company we build by:

Enforcing rigorous sustainability and ethical standards across our entire ecosystem
Ensuring transparency and compliance with best-in-class corporate governance frameworks
Advocating for responsible tourism policies that elevate industry-wide standards
Setting a new benchmark for tourism businesses by integrating ESG principles from the ground up

Africa’s tourism industry must evolve beyond traditional models to drive real impact.‍

Regenerative tourism pillars

Social & Economic Regeneration

Environmental Regeneration

Governance & Ethical Leadership

Impact Reports